Why Social Media Makes a Difference for Small Business
Mar 11, 2011

With so many options available to connect with customers, not to mention all of the tasks required just to keep the day-to-day aspects of your business functioning, you many find the prospect of entering the maelstrom of social media more than a little daunting. Not becoming involved, however, even in the slightest way, could be having a unseen (and growing) negative impact on your business.


I'm sure that you've heard of tools like Twitter, Skype, Facebook, LinkedIn, YouTube and Vimeo. If not over the course of your own experience than on television, your kids, or your business partners and peers. These tools have changed the way in which we work, play and even how we live our daily lives. In short they matter and they're beginning to matter to more and more people every day.


These people, your employees and your customers, are using these tools to rapidly change the way that modern marketing (and to a degree society) works. The ease and accessibility of things like Twitter and Facebook especially allow you to interact directly with your customers on their level. This sort of relationship also tends to make them better customers.


There have been some amazing stories, from both large corporations and small business, emerge from the proper leveraging of social media and each share a common element: engagement. Social media allows you to genuinely engage your customers (and even employees) by allowing them to express their feedback and opinions on your product/service, participate in exclusive information/announcements, and build buzz (ie. interest) in your message. The point being, if you don't have a social media strategy in place, you're losing out on an entire fan base.


But perhaps, as I mentioned above, you don't have the time or skill to use social media effectively. That's where we can help guide you through the process, making it even simpler for you to not only create all of the social profiles you'll need, but manage them as well. 


For more information on how our Internet Marketing services can help you, be sure to drop us a line or give us a call at 334-356-3561.

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