Search Engine Marketing

Search Engine Marketing can be a lot of things, but the one thing it shouldn't be is confusing. Let us help you map out an effective strategy.



While Search Engine Optimization ensures that your website is ready for search engines to find and rank it, Search Engine Marketing refers to every factor offsite that you can do to help boost rankings as well.

In a manner of speaking, SEM is a combination of making quality connections (link building) with other high-ranking sites across the web, paid search advertising, keyword research, reputation management, custom landing pages, directory listings and more.

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“The staff at Productive I.T. did a great job of helping Character@HEART take our old, cumbersome website and update it to provide a more clean, crisp and functional site.”

Mike Conn - Character at Heart

“Not only were they able to create a modern, user-friendly website for us, but Productive I.T. handled every one of our immediate needs.”

Morgan Cowling - Kay Ivey Campaign for Lt. Governor 2011

“Productive I.T. took the time to determine our needs, and then met [them] on time and at the price they promised. Our response to the new website has been fantastic!”

Pam Martin - Peaches 'N Clean

“Productive I.T. came highly recommended by several of our associates. They have lived up to all of the comments... I’m now one of the many customers who can whole-heartedly say I recommend their services.”

Randy Williams - Christian Missions

“I was impressed with how important my project was treated and how each step was followed through to completion with consistent help and communication.”

Robert E. Troy III - Partners in Pediatrics

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