Search Engine Marketing
Search Engine Marketing can be a lot of things, but the one thing it shouldn't be is confusing. Let us help you map out an effective strategy.
While Search Engine Optimization ensures that your website is ready for search engines to find and rank it, Search Engine Marketing refers to every factor offsite that you can do to help boost rankings as well.
In a manner of speaking, SEM is a combination of making quality connections (link building) with other high-ranking sites across the web, paid search advertising, keyword research, reputation management, custom landing pages, directory listings and more.