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Facebook is extremely powerful as a marketing tool, and it’s made exposure for your business easier than it’s ever been. It does require effort and consistency, but that’s a small price to pay for the returns that you’ll get from a solid Facebook Campaign.

There are few extremely important things that can make your time spent with Facebook more effective. They can mean the difference between a Facebook page with 10 Likes and a page with 1,500 Likes.

They’re that important.

Let’s take a look.

Tip #1: Provide Relevant Content

You shouldn’t post about anything and everything. Material posted on a Facebook page that isn’t related to the page’s topic is considered ‘noise’, and people have no desire to introduce more noise into their feed.

They want specific, extremely relevant content in their feed. If it’s offering them value, they’ll Like it, and engage with your content. If it’s not, they’ll probably unlike after a week or so.

You can offer them this value by posting about things they’d want to hear about. If you’re a coffee company, post about new flavors you have, or some new technique you’re doing with your beans. If you offer a coupon, you’ll get even better engagement with your followers.

Tip #2: Be Consistent

Consistency is the most pivotal part of Social Media. If you’re not consistent, you’re simply wasting your time. This is the ‘secret’ of what makes Pages successful.

The fact is that Facebook works just like any other aspect of your business: what you get out of it depends on how much effort you put in. If you’re spending at most a few minutes per month on managing your page, you could probably spend those minutes better elsewhere.

A good goal to aim for your business is posting at least 2 a week. Preferably 1-2 times per day, if you have the staffing available for it. This is the optimal amount to both engage your followers and avoid spamming them with your content.

Tip #3: Be Realistic

Most businesses try to come across as ‘corporate’. They only address anyone online in professional manner, and don’t engage with actual conversation with anyone. The odd thing about this is that most corporations are actively seeking out ways to become more personal.

Acting like a corporation doesn’t work offline, should why should it work on Facebook? It’s all about providing a connection to your followers, and providing value to them. Don’t be a business that you’re not. If you provide lawn care services, don’t put up pictures of flashy, sleek banner with a modern feel. That won’t be effective for your audience.

Tip #4: Use Insights

Facebook Insights is the most powerful thing you can do on Facebook. It gives you so much actionable information that it can be overwhelming at first, but it’s worth it to completely understand what Insights is telling you when it comes to your users.

One of the most critical parts of Insights is checking your Demographics. You should be checking this monthly to ensure that your audience isn’t changing or decreasing, and that you’re targeting the most effective audience.

Another great benefit is tracking your likes to see what is most effective. If you’re posting tons of text statuses, but a picture you posted a month ago is still your most popular item, you should probably consider posting more images and monitoring the engagement. This can all be done through Insights!

Tip #5: Post the Right Items at The Right Time

If you’ve looked at Insights for any length of time, you’ve probably discovered what I’m about to cover.

When you start a page, you need to know what’s most effective for your audience. If most of your followers are in the 18-34 age bracket, they’re probably viewing your page on a mobile device. That means images should be small and easy to understand at small sizes, yet still able to look good on a high-resolution monitor they’ll likely have at home.

Not an easy task, I know. But this is one of the challenges of Digital Media: knowing your audience, and how they’ll view your content.

Another part to this problem is posting at the right time. If most of your followers are in the 45-60 age bracket, then posting your content at 1:00 AM right before you head to bed probably isn’t going to produce much engagement—it’s already far down their feed by the time they wake up. However, posting at 8:00-8:15 AM is probably the optimal time, as that age bracket tends to wake up earlier, and report to a steady job at 8:00 AM.

Again, it’s all about posting the right things at the right time.

Learning More

Facebook can seem like a massively complicated beast that’s simply too much to understand for most people. But if you’re willing to simply get a grasp of the basic concepts behind Facebook pages, it can make your business far more successful than simple word-of-mouth advertising.

If you’re interested in learning more about Facebook pages and how they work, or you’d like to hire professionals for your business Social Media, you can give us a call anytime during business hours at 334-356-3561. We’re experienced in managing media online, and we can provide consulting to help you get the most out of Facebook, and we're available right here in Montgomery!

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