Montgomery Parks & Rec Case Study


Montgomery Parks & Rec Case Study

Website Design & Development

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The Challenge

Prior to meeting with Productive I.T., Montgomery’s Parks and Recreation division did not have a dedicated site to showcase the city’s beautiful parks, playgrounds or centers designated for activities and sports. Much like The Montgomery Zoo their online presence consisted of only a few pages that linked from the City of Montgomery’s page. The resulting lack of usability meant that valuable information that was hard to find and functionality was limited.

As a result of Montgomery’s downtown revitalization project, Parks and Recreation has also played a big part along the River Front. For this reason, the client also need to incorporate the city’s “Fun On The River” concept to make a comprehensive site and permits guests to find information easily in one place.

The Solution

Starting from the ground up, Productive I.T. took on the huge overhaul and “hit one out of the park.” For the home page we decided to show off the beauty of Montgomery’s parks and recreation areas with a stunning series of large photographs. We also made events, rental information and contact information easily seen and instantly accessible.

All the natural areas of the city were made into interactive subsections that are easy to find from anywhere on the site and include each location’s amenities along with other detailed information of specific sport fields, room rentals and so on. An interactive city-wide map was built to give the location and brief summary of every park / recreation area. A photo gallery was also dedicated to each park/rec area for visitors to view.

Specialized Services

Custom Graphics Custom Web Applications
Website Development
Post launch support, as needed

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Website Design and Development locally in Montgomery, Alabama.
4121 Wall Street Montgomery, AL
Phone: 334-356-3561


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