Address
4121 Wall Street
Montgomery, AL 36106
Get in touch
334-356-3561
production@productiveit.com
Follow us
A Vibrant Transformation
In the world of therapy and counseling, a website is more than just a digital presence; it's a reflection of the therapist's persona, their approach, and the essence of the services they offer. When Rachel Mickenberg, a dedicated therapist working predominantly with teens in LGBTQ+ communities, approached our team to revamp her website, we knew it wasn't just about aesthetics—it was about capturing her warmth, her professionalism, and creating a space that resonates deeply with her audience.
Embracing Rachel's Essence:
Rachel's old website served its purpose, but it lacked the vibrancy and personality that Rachel exudes in her practice. She wanted her online space to be an extension of herself—warm, inviting, and reflective of her commitment to creating a safe environment for her clients.
Crafting a Bohemian Theme:
At the heart of Rachel's vision was a desire for a bohemian-inspired theme. This provided the perfect canvas for our design team to unleash their creativity. Drawing inspiration from the free-spirited nature of bohemian culture, we infused the site with organic elements, illustrations, and a touch of charm, mirroring Rachel's approach to therapy.
One of the first things our team tackled was the structure of the website. Rachel expressed her dislike for the grid-like layout of the previous site, prompting us to embrace a more organic approach. We incorporated fluid shapes and curves, symbolizing the fluidity of human emotions and experiences, steering away from the rigid confines of a traditional grid. Within meetings with Rachel, she showed our team artwork showcased in her office to help guide our team toward her desired idea for the new website.
Capturing Rachel's Essence Through Color & Imagery:
Photography and Color play a pivotal role in storytelling, and we knew it was essential to update Rachel's profile with images that truly captured her essence. We opted for caring shots, showcasing Rachel's warmth, empathy, and approachability.
She wanted her site to exude warmth and comfort, so we carefully curated a palette of inviting hues—soft earthy tones with a mix of modern pops of color. These colors not only soothe the eye but also evoke a sense of safety and belonging, crucial elements in Rachel's line of work.
Refined Copy, Elevated Message:
While the copy from Rachel's previous site formed the foundation, we worked closely with her to refine and elevate the messaging. Every word was carefully chosen to reflect Rachel's ethos, her dedication to inclusivity, and her unwavering support for the LGBTQ+ community, particularly teens and adults navigating their identity.
Celebrating the Transformation:
The journey from Rachel's old website to the revamped version was more than just a design overhaul; it was a celebration of her identity, her passion, and her unwavering commitment to her clients. The new website stands as a testament to Rachel's ethos—a welcoming sanctuary where individuals can embark on a journey of self-discovery, acceptance, and healing.
In conclusion, the transformation of Rachel Mickenberg's website was not just about aesthetics; it was about crafting a digital space that authentically reflects her personality, values, and professional expertise. With a harmonious blend of warm colors, organic shapes, and bohemian flair, the new site is a true reflection of Rachel—a beacon of warmth, acceptance, and hope for all who visit.
